SAM uses artificial intelligence to sort through social media posts and notify their clients of disruptive events, such as natural disasters. SAM works with security teams, emergency responders, banks, analysts, NGOs and other entities that depend on the delivery of fast, accurate data. SAM typically detects events an hour before major media
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Before launching SAM, an Edmonton-based tech startup, James Neufeld worked in broadcast journalism, where he was part of a team who conceived and designed the world’s first social integration platform for TV. This system allowed television presenters to integrate tweets into their reports seamlessly.