Performance indicator definitions
KPI Definition
Ecosystem Entry Point First Meetings Number of individuals that book first-time meetings with Startup Edmonton staff for recommendations on programs, support and ecosystem navigation
Total active program clients Number of companies enrolled with programs at Startup Edmonton or Edmonton Made (Gifted)
Total Startup student memberships Post-secondary and high school students signed up for a Startup membership
Founder Ambition Individuals that are entrepreneur-curious or have ambition to pursue a potentially scalable product idea by attending Business Model 101
Startup Output Number of new companies in Startup Edmonton Preflight 2, 3, 4 or workspace (with no previous experience with Startup Edmonton programs)
Edmonton Made Gifted company sales increase Average increase in sales of companies featured in Gifted over previous period
Average program Net Promoter Score Willingness of customers to recommend a company’s products or services to others, includes programs on the business unit and division level
Total platform reach - Social The total follower count of Innovate Edmonton associated social media accounts
Total platform reach - Web The total number of unique individuals reached monthly across Innovate Edmonton web properties
Featured Company Awards and Rankings The number of awards and/or rankings for Edmonton-based tech companies, ecosystem related activities in 2020.
Sponsored Community Events & Initiatives Number of local, national, and international events and activations facilitated by Innovate Edmonton that results in collective success in the areas of Investment, Talent, Customer Acquisition, and Marketing of the Edmonton innovation ecosystem
Number of Client Company Features & Media Hits Feature stories, case studies, and video content created about founders and their companies by Innovate Edmonton along with earned media pitched by Innovate Edmonton
Referrals to partners Referrals made to other support organizations, funders, or private companies through Get Started meetings
Student DevCon attendees Number of post-secondary and high school students registered for the conference
Edmonton Innovation Ecosystem Community (EIEC) members Total cumulative number of unique registrations for monthly EIEC meetings
Meetup community members Individuals that have joined the Startup Edmonton meetup group