Finding something to do can easily become overwhelming. Imagine instead of scrolling through dozens of Facebook and Meetup events, your phone could filter through the noise for you?
That’s Spontivly — a personal event assistant that uses geo-fencing, static algorithms and calendar integration to curate experiences based on a user’s interests, availability and location in realtime. The app, which will be available for download on Android and iOS fall 2019, connects users to their communities in a more meaningful way.
The idea for Spontivly was inspired by CEO and co-founder Anthony Nagendraraj's struggle to find people to do things (namely recreational sports) with. While the app still facilitates these connections, customer validation work helped Anthony discover that it was less about finding people and more about letting people know what is going on in their communities.
“There’s so much information that gets thrown at individuals that people don’t know what’s happening in their communities,” Anthony says.
Inspired by what he learned in Preflight — Startup Edmonton’s flagship program — Anthony conducted a survey to test his initial idea. The results were staggering: out of the 300 individuals he interviewed, 80 per cent didn’t know what was happening after they left the community centre, and 90 per cent were willing to participate in an activity with a stranger.
“It’s not finding the person, I realized, it’s about allowing people to know what’s going on in their community in a more efficient way... That’s where the breakdown is occurring,” he says.