EEDC partners with NAIT and Victoria School to launch video campaign.

Edmonton (November 25, 2010) – Ranked #1 in Canada for online marketing and social media efforts, Edmonton Economic Development Corporation (EEDC) has continued down the road of online marketing success with the launch of a new video vignette campaign the week of November 29th, 2010 designed to showcase Edmonton as a top city in Canada.

In partnership with Northern Alberta Institute of Technology (NAIT) and Victoria School of the Arts, the project unleashed the creativity and passion of local students, with the outcome of student-produced authentic videos aimed at telling Edmonton’s story.

Focused on Edmonton as Canada’s Festival City, the gateway to the outdoors (River Valley), a tourist destination — celebrating arts & culture and many other attractions, students were asked to create a unique and meaningful 30 – 60 second video on one aspect of genuine interest to them.

“This was an excellent opportunity for EEDC to partner with local educational institutions, and to work with students on this initiative,” says Jenifer Christenson, executive director of external relations of Edmonton Economic Development Corporation. “We were asking students to share specific experiences, presented in a unique way that will be compelling enough to spread online over the Internet.”

“We are proud of our students at NAIT, this initiative was a great way to get local students telling the Edmonton story through their eyes, using the online video as a medium,” says Chris Durham, radio and television instructor at NAIT. “This is certainly something our students can look back on and say that they got involved marketing and promoting Edmonton.”

“We were honoured to be granted the commission for this project,” says Steve Ashworth, film studies instructor at Victoria School of the Arts. “It was exciting to take this challenge back to our students and give them an opportunity to promote Edmonton in a creative and unique way through online videos.”

“The intent for these short videos is to convey a message about promoting Edmonton as a destination of choice for visiting,” says Christenson. “We are looking forward to continued work on this initiative and perhaps partnering with other educational institutions.”

Media contact:
Renee Worrell
Communications Manager, External Relations
780.932.4865
rworrell@edmonton.com

Edmonton Economic Development Corporation (EEDC) provides leadership in economic development, markets Edmonton as a must-see destination, manages the Shaw Conference Centre and Edmonton Research Park, and acts as a stakeholder in TEC Edmonton, a joint venture with the University of Alberta. For more information, visit www.edmonton.com Learn more about Edmonton through the stories of people who've experienced it at www.edmontonstories.ca